Services

Tailor made services to meet your specific business challenges and opportunities

Strategy

Development of data and insight led customer engagement strategies and the business case for loyalty to deliver measurable commercial impact.

Suitable for: Organisations unsure whether to launch or reset loyalty.

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Proposition

Turning data and insight led strategies into tangible customer propositions through a robust process of discovery, solution definition and development, activation and optimisation.

Suitable for: Businesses ready to implement.

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Partnerships

End to end support and expertise to develop strategic loyalty and customer proposition partnerships structured to deliver mutual commercial value and best in class customer benefits.

Suitable for: Teams seeking specialist partnership support.

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Optimisation

A diagnostic data and insight led process to reset the loyalty strategy, optimise customer and commercial value, and provide a clear view of quick wins and longer term improvements.

Suitable for: Existing programmes underperforming or in need of a new approach.

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Strategy Services

Bespoke services to suit your business needs developing commercially viable customer engagement, loyalty and partnership strategies.

Loyalty opportunity assessment
Data, research and insight analysis
Customer lifecycle and value mapping
Business case (acquisition, retention, Customer Lifetime Value impact)
Platform and technology options
Competitor, sector and market review
Partnership strategy and commercial models

Proposition Services

End to end programme and proposition development capability from the initial discovery and definition phases through to launch to market, measurement and optimisation.

Internal and external discovery to understand opportunities and constraints
Define proposition, benefits and pricing
Customer journey mapping
Design CRM and lifecycle framework
Personalisation and data-driven engagement roadmaps
Proposition development: solution definition and build
KPI’s and success measures
Loyalty stack or Martech vendor selection support
Programme operations, management and governance model
Launch, measurement and optimisation
Roadmap for growth

Partnerships Services

End to end partnerships support available to suit your specific requirements from the start of the business development funnel through to ongoing partnership management:

Partner engagement, sourcing and selection: commercial, brand, affiliate and 3rd party platform partners.
Customer value proposition
Commercial negotiations
Contracting and onboarding
Operating and management model
Customer journey development
Go to market planning and activation
Performance measurement
On-going management

Optimisation Services

A tailored approach for your business to review and refresh the current customer engagement and loyalty strategy to drive commercial growth.

Commercial diagnostics: Retention and Customer Lifetime Value, engagement funnel
Proposition performance and profitability
KPI’s and success measures health check
CRM lifecycle and personalisation review
Proposition and marketing optimisation opportunity assessment
Impact and effort prioritisation
Incremental improvement roadmap