I am a senior loyalty strategist and programme leader who can build or reset customer engagement and loyalty propositions end to end.  I have over 15 years experience working for, and with, leading global brands focused on improving customer lifetime value and developing B2B and B2C strategies for growth. My career spans a broad range of sectors including travel and hospitality, financial services, health and retail.​

 

My services can be tailor made to solve your specific business challenges ranging from creating insight led customer strategies, to activating and managing commercially successful partnerships, to developing and optimising customer propositions.

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I will bring strategic and analytical thinking, business experience and a pragmatic approach to turn insight and strategies into action.